DataWeek 2013 Conference & Festival

From real-time market intelligence to transparent collaboration / productivity systems to crunching insane amounts of information on-demand- the future company is a data-driven company. What will fundamentally change in the new intelligence-driven enterprise? The answer is already at our fingertips: social analytics. By analyzing social conversations, companies can design and optimize content and communication, quantify market trends and customer feedback, measure competitor mindshare and predict what'a about to happen. The future will see enterprises driven by social analytics. With over 430 million tweets pushed out daily, the opinions of people, companies and organizations of all sizes are immediately accessible to a mass, global audience and have generated a social data pool. The implications of these “always on conversations” have broad implications for companies, who are increasingly tasked not only with staying ahead of these social conversations but also managing their brands social perception in real time… all the time. To help companies manage this changing world, there are hundreds of products and solutions available today that are designed to help analyze and predict trends as well as monitor consumer sentiment in real-time. But with so much noise in the market, many companies are not entirely clear what works and what doesn’t and why? In this session Rishab Aiyer Ghosh, Co-Founder and Chief Scientist at social analytics pioneer Topsy, will discuss the always-on world, show real-world examples from leading brands that are keeping ahead of their social audiences, provide sample analyses, and teach attendees how to manage audience conversations in order to formulate the best strategy.