With marketing channels become increasingly cluttered, the old adage of delivering the “right message, at the right time and in the right place” (Harvard Business Review "The Perfect Message at the Perfect Moment
") still applies now more than ever.
Ever had your internet or cable stop working? In all likelihood, you had to call it in, wait on hold, and then spend a lot of time trying to isolate the issue with the help desk. Cable companies are in the process of transforming that frustrating experience. They are deploying proactive fault response systems that detect a network fault, isolate the issue, and attempt to fix it in real-time. The goal is to discover and fix an issue before a customer needs to make a call. This has huge bottom line impacts by increasing customer satisfaction, reducing customer churn, and lowering costs by eliminating help desk calls and “truck rolls”.
While the headlines have been dominated by the recent attacks on American banking websites, every company faces a real threat from cyberattacks. Organized crime syndicates and even governments are using increasingly sophisticated attacks to steal trade secrets and customer data, as well as shutdown websites. Led by the banks, companies of all sizes are investing in cyberthreat security apps that can detect possible attacks, correlate it against historical firewall data, and then shutdown attacks in real-time.
In this session, Monte Zweben, CEO of Splice Machine, will discuss how customers are using SQL on Hadoop for real-time marketing, proactive fault response, and cyberthreat security applications. He will also discuss the architectural requirements for SQL on Hadoop to update large volumes of real-time data, analyze it with historical data, and react in real-time.