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Tuesday, October 1 • 3:30pm - 3:50pm
PANEL: Can you change user behavior?

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Changing user behavior is either the metric of achievement for a technology startup - or a sure sign of early failure. Will users ever fundamentally change how they live or work in order to properly use your product? If the goal of your startup is to acquire new users with a bare minimum of change to their work / life behavior - can you really solve interesting problems? "Changing user behavior" may take on different meanings in different contexts - such as influencing behavior through UX design or gamification - or changing behavior with financial incentives. But for most of us tech entrepreneurs- can we honestly aim to change user behavior?

Moderators
avatar for Heather Browning

Heather Browning

STEM Game Designer, Agnitus
Heather is the STEM Game Designer at Agnitus, a tablet educational game company focusing on early education. She is passionate about games and how games can be used to improve various aspects of our lives.  | | | She believes games can be widely utilized to make people smarter and life more enjoyable and rewarding. She stress tested education by teaching for several years in alternative education programs which often targeted marginal... Read More →

Speakers
avatar for Kris Duggan

Kris Duggan

Chief Strategy Officer & Co-Founder, Badgeville
Kris Duggan is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after speaker on gamification, analytics and user engagement, Kris is a thought leader of innovative ways to incorporate game mechanics and social loyalty programs... Read More →
avatar for Jason Hreha

Jason Hreha

Founder, Dopamine
Jason is a Product and Behavior Designer. Previously, he led product at social donation platform Rally. His experience in behavior design stems from working as an Applied Psychologist with Stanford University’s Persuasive Technology Lab. In that role, he led a project to come up with a taxonomy of human behavior – complete with strategies for changing each different behavior type. This was used as the behavior- change framework for... Read More →
avatar for Richard White

Richard White

Founder & CEO, UserVoice
Richard White is the founder and CEO of UserVoice, where he focuses on making sexy products for un-sexy markets such as customer service. | | Prior to UserVoice, Richard was the lead designer on Kiko.com, a Y-Combinator-funded calendaring product. After Kiko, Richard founded SlimTimer, simple time tracking for freelancers, where he experimented with name-your-own-price freemium models. | | The common thread throughout all these ventures is... Read More →


Tuesday October 1, 2013 3:30pm - 3:50pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123