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Thursday, October 3 • 1:30pm - 2:00pm
PANEL: Emergence of Data-Driven Customer Profiles

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Gaining a competitive edge in acquiring and analyzing customer intelligence is no longer just a matter of acquiring or managing customer data but a process of integrating customer data sources together into "customer profiles". Sources may be the customers themselves, data from your enterprise, or 3rd party data services. On a practical level, how does updating a profile on your customer improve your ability to sell / market to them?  How does adding social data sources or demographic data sources differ from adding historic transactions or credit risk data to their profiles?  Is there one index or database for me to solicit multiple data sources on one company, or is the act of building a customer profile on a business a fragmented act of data gymnastics?


Speakers
avatar for Phil Davis

Phil Davis

CEO, Rapleaf
Phil Davis is the CEO of Rapleaf which provides real-time data on 80% of U.S. emails. As a data veteran, Phil speaks about big data at conferences across the country. Prior to Rapleaf, Phil was the President of ConsumerBase where he ran their data division and digital agency. Prior... Read More →
avatar for Fatemeh Khatibloo

Fatemeh Khatibloo

Small Data Evangelist. Privacy & Identity Wonk. Forrester Analyst.
avatar for Andy MacMillan

Andy MacMillan

Senior Vice President and General Manager, Salesforce Data.com
Andy MacMillan is salesforce.com’s Senior Vice President and General Manager of Salesforce Data.com, where he maintains overall responsibility for the market’s leading cloud-based business data solution. In this role, he is focused on delivering data and insights that allow companies to transform into social... Read More →
avatar for Noam Reininger

Noam Reininger

SVP, Data as a Service and Batch Solutions, Dun & Bradstreet
Noam Reininger is SVP, Data as a Service and Batch Solutions at Dun & Bradstreet, where he leads an organization focused on delivering data management and workflow integration solutions to D&B customers. He has more than 15 years of engineering, product and sales leadership experience... Read More →
avatar for Shashi Upadhyay

Shashi Upadhyay

CEO, Lattice Engines
Shashi is responsible for advancing Lattice Engines' vision to deliver the power of Big Data to sales and marketing organizations. Since the company’s founding, Lattice has changed the lives of tens of thousands of sales and marketing professionals with award-winning technology... Read More →


Thursday October 3, 2013 1:30pm - 2:00pm PDT
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123