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Thursday, October 3 • 1:00pm - 1:40pm
KEYNOTE: Gamification & The Rise of Behavior Data

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Traditional analytics, while excellent for showing linear flows through customer journeys or business processes, often fall short of making data actionable. According to Forrester, 54% of marketing analytics professionals are challenged by managing and integrating data from a variety of sources, while 38% can’t interpret results from analytics. Though gamification first emerged to help address engagement on the front end of websites and applications, it has also yielded a plethora of behavior data that helps companies design better user experiences. Behavior Analytics go a level deeper than the static, anonymous metrics typical of traditional web analytics; they provide a granular window into what users actually do.


Steve Sims

VP Solutions and Design, Badgeville
Steve has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for Madden NFL Football, the #1 selling sports video game franchise in North America, as well as EA's earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry... Read More →

Thursday October 3, 2013 1:00pm - 1:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123