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Thursday, October 3 • 2:00pm - 2:25pm
TALK: The Impact of Big Data on Retail Marketing Analytics

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At DataSong, we build time-to-event data-driven statistical models at the customer level that empower marketers to customize their strategies at this very same granular level. Many of today’s existing solutions have the tendency to aggregate out individual effects and lose the granularity that customer-level data embodies, which restricts marketers to strategize at the macro level. Our methodology facilitates both the micro and macro level analyses in tandem for the most comprehensive insights that a marketer can extract. With rapidly advancing technology, marketers are already starting to move toward tailored, customer-specific marketing treatments (for example, retargeting) and DataSong enables marketers to trek down this dynamic marketing path with more than just a bird’s eye view.

avatar for Tess Nesbitt

Tess Nesbitt

Statistician, Datasong
I received my PhD in Statistics from UCLA, where I also stayed on board to teach in the Statistics Department after graduating. Since transitioning from academia to Datasong, my most recent work is centered around Time-to-event modeling with big data to quantify the relative influence of marketing campaigns. I have also done Experimental Design and Analysis, Lead Scoring, Fraud Detection, Clustering, and Broad Range of Predictive and... Read More →

Thursday October 3, 2013 2:00pm - 2:25pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123