DataWeek 2013 Conference & Festival

At DataSong, we build time-to-event data-driven statistical models at the customer level that empower marketers to customize their strategies at this very same granular level. Many of today’s existing solutions have the tendency to aggregate out individual effects and lose the granularity that customer-level data embodies, which restricts marketers to strategize at the macro level. Our methodology facilitates both the micro and macro level analyses in tandem for the most comprehensive insights that a marketer can extract. With rapidly advancing technology, marketers are already starting to move toward tailored, customer-specific marketing treatments (for example, retargeting) and DataSong enables marketers to trek down this dynamic marketing path with more than just a bird’s eye view.