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Thursday, October 3 • 10:10am - 10:40am
PANEL: Audience validation – What is it and does it matter?

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As data driven advertising becomes more and more prevalent, audience validation is becoming more important.  Given the many use cases of data in marketing what exactly does audience validation mean? And does it really matter? 

Moderators
avatar for Paul Cimino

Paul Cimino

Principle, Deep Data Consulting
Paul is a well-known tech innovator of marketing and commerce both online and off. Paul recently left Merkle to start his own firm. Paul started Brilig in 2009, creating a dominant big data platform bridging direct marketing and digital marketing culminating in Brilig's acquisition by Merkle, the leading CRM agency. Prior to Brilig, served as CTO/SVP of R&D at QualityHealth/MTS, a leading interactive marketing and media company in the... Read More →

Speakers
avatar for James Deaker

James Deaker

VP Advertising and Data Solutions, Yahoo
Deaker leads the Advertising and Data Solutions function at Yahoo. Previously, he led Advisory Services group at Rapt (acquired by Microsoft in 2008). He has a Stanford Ph.D. in Engineering-Economics Systems and Operations Research.
avatar for Ozgur Dogan

Ozgur Dogan

Software Engineer, Optimizely
avatar for Joshua Koran

Joshua Koran

SVP, Product, Turn
Joshua has more than 15 years of experience in the online advertising industry. He is one of the most knowledgeable marketing analytics and behavioral targeting experts, having designed applications that generate more than 30 percent of the industry’s annual behavioral targeting revenue. | | Prior to joining Turn, Joshua was vice president of product management, research and data monetization at AT&T AdWorks. Previously he was vice... Read More →
avatar for David Wiener

David Wiener

Vice President, Product, BlueKai, Inc
As Vice President of Product, David is responsible for BlueKai's worldwide suite of products. He leads US and global product management, product marketing, and strategic ecosystem partnerships. David oversees all aspects of development on the BlueKai platform and is responsible for driving innovation across BlueKai offerings. David joined the company in early 2010 and helped launch BlueKai's SaaS offering, designing many of the underlying systems... Read More →


Thursday October 3, 2013 10:10am - 10:40am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123