Wednesday, October 2 • 10:00am - 10:10am
Lightning Talk: Creative Ways to Benefit from Big Data

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In a relatively brief chunk of history, yesterday’s warehouses have been transformed into today’s data centers, and now the challenges we face, in addition to how to capture and store data, include focusing on how to curate it and benefit from it. Companies are taking a virtual glut of information and making it actionable using APIs without compromising security. For example, companies use predictive technology to forecast a SKU’s performance, generate recommended items, or formulate which special offer will get the best customer response.

As we’ve seen at SheerID, creatively utilizing Big Data produces big opportunities. A Big Data resource if there ever was one, SheerID’s verification technology leverages constantly updated, authorized data in a way that may not have been possible six or seven years ago because of old infrastructure. By using exclusive, authoritative data sources to determine whether or not customers qualify for gated offers, companies who use our eligibility verification platform increase their margins by decreasing fraud. They also report an increase in incremental revenue as they reach new audiences like teachers, military, or college students with a customized, exclusive offer. Because the service can be used at the point of sale, it can also have a lot of value to retailers from a loss prevention standpoint. Consumers actually benefit from their own data by gaining access to discounts and special offers.

In a 10 minute presentation I will inspire leaders in the Data community with our customer case studies utilizing Big Data increative ways to benefit both companies and end consumers.

avatar for Jake Weatherly

Jake Weatherly

CEO, SheerID
Jake is a co-founder of SheerID, the first and only online software platform to provide instant and seamless eligibility verification. As CEO, Jake spends much of his time and energy on the overall vision and direction of SheerID. When he is not concentrating on company culture, channel... Read More →

Wednesday October 2, 2013 10:00am - 10:10am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123