DataWeek 2013 Conference & Festival

In this talk, I will discuss how we use data at Etsy to inform product development, from prioritization to experimentation to launch communication, and everything in between. I will discuss the challenges of planning with continuous experimentation and deployment, as well as the evolution of Etsy's data culture. I'll answer questions like: How did we get everyone to care about experiments? How do we combat the instincts to make the data "look good"? How do we manage running dozens of experiments simultaneously? 

Etsy is the world’s online marketplace for handmade and vintage goods. Etsy's mission is to enable people anywhere to easily build and directly support independent, creative businesses. At Etsy, we push code over 30 times a day and we have terabytes of data generated by the tens of millions of members of our community.