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Thursday, October 3 • 2:00pm - 2:40pm
PANEL: Audience Expansion for Marketers: How to Use Modeled Audience Data for Finding More of What You Want

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Today’s digital marketer has a variety of options when it comes to using third-party data to improve the targeting of a desiredaudience. However, many marketers are still searching for a way to scale their campaigns without sacrificing quality. In this session, you’ll learn how modeled audience data can be used to effectively expand your reach — whether you are looking to findmore in-market buyers or you want to get your message in front of high lifetime value prospects further up the funnel. Additionally, you’ll hear how audience expansion techniques such as act-alike and lookalike audiences can be used to reach entirely new prospects, over and above what you are reaching today. Walk away with a better understanding of which types of data and modeling techniques work best for audience expansion within the framework of your marketing campaign objectives.

Moderators
avatar for Omar Tawakol

Omar Tawakol

CEO, BlueKai
Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expertise. Omar earned a Masters of Computer Science from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford, he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar's research on... Read More →

Speakers
avatar for Eshwar Belani

Eshwar Belani

VP of Products & Biz Dev, Rocketfuel
Eshwar Belani is VP of products and biz dev at Rocket Fuel, provider of the only big data programmatic media-buying platform. Previously, Belani was founder and CEO of Sensact Applications, a Silicon Valley company that built solutions for smart physical environments. Belani was also part of Epiphany’s product management team, and was co-founder and CTO of iLeverage, a company that built marketing solutions for online retailers. Belani also... Read More →
avatar for David Dowhan

David Dowhan

President, TruSignal
David has been president at TruSignal since January 2012 when the company was spun off from its sister company eBureau. David previously worked for eBureau, spearheading strategic business and product development efforts. David is a pioneer in the online marketing industry and has held several executive leadership positions, successfully growing both private and public venture-backed companies over the last 20 years. He earned a Bachelor of... Read More →
avatar for Cezanne Huq

Cezanne Huq

Head of Online Acquisition, Intuit
As Online Acquisition Leader at Intuit, Cézanne Huq leads a multi-million dollar marketing effort responsible for all online customer acquisition initiatives for Intuit’s growing Small Business Group which includes integration across a multi-channel matrix of paid search, display advertising, affiliate marketing, mobile and social. A digital marketing veteran, Cézanne has held advancing positions at digital powerhouses Omnicom... Read More →
avatar for James Prudhomme

James Prudhomme

CEO, Datacratic
James is a seasoned executive with more than 15 years’ experience in the digital media eco system. He is a creative, resourceful, innovator. He has an unparalleled hands-on experience with ad networks and real-time ad-exchanges coupled with an appreciation for how data is changing the industry.  | | Before joining Datacratic, James held a variety of increasingly senior positions in the digital media industry, including stints at... Read More →


Thursday October 3, 2013 2:00pm - 2:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123