DataWeek 2013 Conference & Festival

Today’s digital marketer has a variety of options when it comes to using third-party data to improve the targeting of a desiredaudience. However, many marketers are still searching for a way to scale their campaigns without sacrificing quality. In this session, you’ll learn how modeled audience data can be used to effectively expand your reach — whether you are looking to findmore in-market buyers or you want to get your message in front of high lifetime value prospects further up the funnel. Additionally, you’ll hear how audience expansion techniques such as act-alike and lookalike audiences can be used to reach entirely new prospects, over and above what you are reaching today. Walk away with a better understanding of which types of data and modeling techniques work best for audience expansion within the framework of your marketing campaign objectives.