DataWeek 2013 Conference & Festival

The last decade has seen unprecedented growth in the space of online advertising and digital media marketing. The new wave ofsocial media (facebook, twitter, etc.) is making it easier than ever for the marketers to reach right customers at the right time with the right products and offers. However, the marketers, online advertising platforms, and other stakeholders need to be equipped with suitable analytical tools and methodologies to maximize the potential of online and digital media. 

The traditional analytical tools are often insufficient due to the rapidly growing volumes of data as well as increasing importance of dealing with textual and unstructured data in this space. In this talk we will present two case studies -- 1) applying data analytics insocial media and online display advertising to help our clients stay competitive in the marketplace 2) applying data analytics to help a leading credit cards company in new customer acquisitions through facebook campaigns.