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Wednesday, October 2 • 3:00pm - 3:40pm
PANEL: Hadoop – Infrastructure or App?

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Hadoop has successfully climbed the hype cycle and is still rapidly maturing, with multiple distribution and integration options available. As customers process and analyze unprecedented amounts of data with Hadoop, they face a strategic decision. Does the volume of Hadoop data and nature of their business elevate Hadoop to foundational infrastructure status within the organization? Does Hadoop merely support other products and services, necessitating only transient processing using the App model? This invigorating panel will bring Hadoop vendors and practitioners together to help the audience fully understand the issues involved in properly answering this question.

avatar for Val Bercovici

Val Bercovici

Big Data & Cloud Czar, NetApp
Val joined NetApp in 1998 and leads the Strategic Planning Team within the office of the CTO. Working with customers, analysts, and alliance partners, Val focuses on next-generation research projects and is responsible for NetApp’s product vision. As an early Big Data adopter, Val chairs the Enterprise Data Architecture Track of the Hadoop Summit. Val also introduced the first Cloud Standard to the industry as chairman of SNIA’s Cloud... Read More →

avatar for Denise Hemke

Denise Hemke

Director of Engineering, Platfora
Denise Hemke is Director of Engineering at Platfora where she manages front-end and application-tier team. The team is responsible for innovation and delivery of the customer surface area of the Platfora application, which includes rendering large scale visualizations. These visualizations are what give Platfora customers key business insights and provide analysts and data scientists visibility into the... Read More →

Naghi Prasad

Founder and CEO, Deep Forest Media
Naghi has over a decade of experience building large scale systems using advanced data mining and machine learning to solve high impact business problems in search and online advertising. Prior to Deep Forest, Naghi was the CTO of Tapjoy and an advisor to several startups. Prior to that, he was VP of Engineering for the online ad network Turn, VP of Engineering at Verity, and Director of Analytics at Oracle. Naghi got his EE degree from IIT... Read More →
avatar for Lance Reidel

Lance Reidel

CTO, The Hive
Lance Riedel is CTO at The Hive helping companies with the right data architecture and data science. He works closely with vendors throughout the entire big data and analytics ecosystems to develop best practices and frameworks for entrepreneurs and companies. Lance has been working to improve search and matching technologies across multiple sectors for the last 15 years. He has been working the Hadoop stack since the early days 7 years ago when... Read More →
avatar for Jim Walker

Jim Walker

Director, Product Marketing, Hortonworks
Jim is a recovering developer, professional marketer and amateur photographer with nearly twenty years experience building products and developing emerging technologies. During his career, he has brought multiple products to market in a variety of fields, including data loss prevention, master data management and now big data. At Hortonworks, Jim is focused on accelerating the development and adoption of Apache Hadoop.

Wednesday October 2, 2013 3:00pm - 3:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123