DataWeek 2013 Conference & Festival

One of the tenets of Big Data is that it allows developers to work with "unstructured" data. But unless you're piping /dev/random, there's no such thing as *truly* unstructured data; only data whose structure you don't understand yet. In this lightning talk, we'll take a tour of the core fundamentals of deep data structure modeling, and see how the rigid tools and techniques of the past have failed us in the modern world of agile software and big data. We'll delve into what hope there is for understanding the semantics and structure of data that doesn't play by the rules of an RDBMS.