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Wednesday, October 2 • 4:00pm - 4:40pm
TALK: What Works and What Doesn’t: Using Crowd-Sourcing to Understand What Makes Tweets Engaging

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Some Tweets receive tremendous engagement from followers while others languish in their timelines. They also arrive in a variety of contexts: day-to-day occurrences, public events like elections and sports games, and user-specific events like album releases and TV show airings. These factors complicate the question: how do I write a Tweet to have the maximum impact?

Previous studies have focused on an atomic approach, treating all Tweets identically. In this talk, we will discuss how we use Amazon Mechanical Turk to implement a multi-level study that can reveal more insight.

By combining hard and soft data, we have identified key subjective metrics that describe Tweets from multiple contexts and within many social circles. We will show that the most important piece to the puzzle is knowing your audience, and we will describe how best practices morph among Twitter users to suit the expectations and desires of their followers.

avatar for Douglas Mason

Douglas Mason

Data Scientist, Twitter
Douglas Mason recently completed his doctorate in physics from Harvard University in which he developed new techniques for visualizing quantum mechanics. He has since joined Twitter as a Data Scientist on the Advanced Analytics team, where he is studying best practices and user behavior. On the side, Douglas has presented at VisWeek and SIGGRAPH on his work data-mining the corpus of The Beatles' music to statistically identify compositional... Read More →

Wednesday October 2, 2013 4:00pm - 4:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123