Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Thursday, October 3 • 11:00am - 11:10am
Lightning Talk: Better Algorithms Beat More Data - Advertising in a Big Data Age

Sign up or log in to save this to your schedule and see who's attending!

Big data has big potential – especially for advertisers hoping to mine consumer preferences to reach the one-to-one, real-time marketing nirvana. But big data also creates big headaches for advertisers. In this session, advertisers will learn practical, actionable strategies for harnessing big data through the use of advanced algorithms. They’ll find out how to improve digital campaigns across web, mobile, social, and video using artificial intelligence technology – turning their programs into “advertising that learns”.

Speakers
avatar for Mark Torrance

Mark Torrance

CTO, Rocket Fuel
As Chief Technology Officer at Rocket Fuel, Mark is driving the company's core technology development around predictive modeling and optimization for real-time bidding. He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship. He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet, as well... Read More →


Thursday October 3, 2013 11:00am - 11:10am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123