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Thursday, October 3 • 11:00am - 11:10am
Lightning Talk: Better Algorithms Beat More Data - Advertising in a Big Data Age

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Big data has big potential – especially for advertisers hoping to mine consumer preferences to reach the one-to-one, real-time marketing nirvana. But big data also creates big headaches for advertisers. In this session, advertisers will learn practical, actionable strategies for harnessing big data through the use of advanced algorithms. They’ll find out how to improve digital campaigns across web, mobile, social, and video using artificial intelligence technology – turning their programs into “advertising that learns”.

avatar for Mark Torrance

Mark Torrance

CTO, Rocket Fuel
As Chief Technology Officer at Rocket Fuel, Mark is driving the company's core technology development around predictive modeling and optimization for real-time bidding. He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind... Read More →

Thursday October 3, 2013 11:00am - 11:10am
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123