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Thursday, October 3 • 2:30pm - 2:40pm
Lightning Talk: Why Successful Data Science Combines Art and Science

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Left brain, right brain. Many people assume that data science is all about the left brain’s logical and analytical side. What they do not realize is that a lot of the value of data science requires a level of interpretation and art. For business use, people do not just want a bunch of numbers – they want the interpretation and insights that data scientists can provide.

Speakers
avatar for Tiffany Geslain

Tiffany Geslain

Data Scientist, DataSong
I received an MSc in Statistics from ENSAI, the French National School of Statistics and Information Analysis. With a specialization in Marketing, I came onboard DataSong for a 6-month internship and have been there ever since. Apart from a few consulting projects here and there, I’ve been mostly focusing on our Attribution tool which uses time-to-event modeling on big data to quantify the relative influence of marketing campaigns.


Thursday October 3, 2013 2:30pm - 2:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123