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Thursday, October 3 • 4:00pm - 4:40pm
WORKSHOP: The Rules of Next Generation Web Optimization and the Death of A/B Testing (Open Talk)

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The rules of web optimization today are based on assumptions of how data can be collected and used that are dying. Data can now be processed in real-time, there is vastly more available than ever before, allowing us to discover visitors' intention from the moment of their arrival. This new paradigm (and the technologies that enable it) will kill some of the old ways of doing things and be governed a whole new paradigm of rules that are both strange and exciting.

avatar for Adam Bonnifield

Adam Bonnifield

Co-Founder, Spinnakr
Adam started his career running digital strategy for political campaigns, breaking national Congressional fundraising records in 2006 and 2008. He later created the first Twitter targeting tool used in politics, Giv.to, which was deployed in partnership with both major campaign committees... Read More →

Thursday October 3, 2013 4:00pm - 4:40pm PDT
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123