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Thursday, October 3 • 4:00pm - 4:40pm
PANEL: Effective Self-Regulation: Why This Can Be the Answer to Consumer Privacy

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Advertising technology data companies are proving now more than ever that they can be good actors with respect to consumer privacy online and on mobile. In this panel session, Marc Groman, Executive Director for the Network Advertising Initiative, Noga Rosenthal, General Counsel for the Network Advertising Initiative and Omar Tawakol, CEO of BlueKai, will spark an open dialogue about issues and solutions that move the privacy ball forward and share some of the benefits that self-regulation brings to the entire online data ecosystem. The panel will take a deep dive into the issues of online privacy and how self-regulation has encouraged third-party advertising companies to be more engaged than ever with raising standards for the industry. It will address consumers’ misconceptions about the ad tech industry that has caused third party data companies to be criticized in the privacy debate as well as debunk several of the misconceptions floating around about online privacy. Effective self-regulation includes high standards that must evolve over time, ongoing compliance, and enforcement. The panel will also detail how self-regulation is promoting the overall health of the online advertising ecosystem and a win win win for consumers, industry, and regulators.



Speakers
avatar for Marc Groman

Marc Groman

Executive Director, Network Advertising Initiative
As Executive Director of NAI, Marc Groman leads the organization’s growth and ongoing efforts to develop and maintain high standards for Interest-Based Advertising. Widely recognized as a thought leader on privacy, e-commerce, and marketing law, Marc brings a unique perspective to his role, having engaged with privacy issues for over a decade and from nearly every angle – government litigator, senior policy advisor, compliance... Read More →
avatar for Noga Rosenthal

Noga Rosenthal

General Counsel, Director of Compliance, NAI
As General Counsel and Director of Compliance for the NAI, Noga Rosenthal leads the NAI's compliance program. With an extensive background in online advertising, legal issues and emerging technologies, Noga helps to ensure members’ compliance with the NAI Code and policy requirements while also advising members on policy issues and best practices recommendations.    Through tough enforcement, ongoing investigations, and annual... Read More →
avatar for Omar Tawakol

Omar Tawakol

CEO, BlueKai
Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expertise. Omar earned a Masters of Computer Science from Stanford University and a Bachelor of Engineering degree from MIT. While at Stanford, he was a computer science researcher at both the Stanford Logic Group and HP Software Labs. Omar's research on... Read More →


Thursday October 3, 2013 4:00pm - 4:40pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123