Advertising technology data companies are proving now more than ever that they can be good actors with respect to consumer privacy online and on mobile. In this panel session, Marc Groman, Executive Director for the Network Advertising Initiative, Noga Rosenthal, General Counsel for the Network Advertising Initiative and Omar Tawakol, CEO of BlueKai, will spark an open dialogue about issues and solutions that move the privacy ball forward and share some of the benefits that self-regulation brings to the entire online data ecosystem. The panel will take a deep dive into the issues of online privacy and how self-regulation has encouraged third-party advertising companies to be more engaged than ever with raising standards for the industry. It will address consumers’ misconceptions about the ad tech industry that has caused third party data companies to be criticized in the privacy debate as well as debunk several of the misconceptions floating around about online privacy. Effective self-regulation includes high standards that must evolve over time, ongoing compliance, and enforcement. The panel will also detail how self-regulation is promoting the overall health of the online advertising ecosystem and a win win win for consumers, industry, and regulators.