In today’s buyer-driven marketplace, effective marketing and sales requires a much deeper understanding of customer needs. The proliferation of touch points across social, mobile, websites, sales and more makes the process of delivering the right message to the right contact at the right time even more difficult. How can I add more buyer intelligence to the leads I generate? How do I more effectively share customer insights across channels? How can I more effectively pinpoint the right buyers and how can I better understand their needs? Fortunately, there is a whole new set of technologies that can deliver the insight you need. Hear from Denis Pombriant, CEO of Beagle Research, who will share best practices on how companies have utilized data and analytics combined with technology to drive better sales and marketing results.
