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Thursday, October 3 • 2:30pm - 3:00pm
Interview: Success Stories in Customer Intelligence 2.0

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In today’s buyer-driven marketplace, effective marketing and sales requires a much deeper understanding of customer needs. The proliferation of touch points across social, mobile, websites, sales and more makes the process of delivering the right message to the right contact at the right time even more difficult. How can I add more buyer intelligence to the leads I generate? How do I more effectively share customer insights across channels? How can I more effectively pinpoint the right buyers and how can I better understand their needs? Fortunately, there is a whole new set of technologies that can deliver the insight you need. Hear from Denis Pombriant, CEO of Beagle Research, who will share best practices on how companies have utilized data and analytics combined with technology to drive better sales and marketing results.

avatar for Ken Wincko

Ken Wincko

Global Product Solutions, D&B
Ken Wincko is VP, Global Product Solutions at Dun & Bradstreet, where he leads a team focused on building and sharing data and analytics best practices to provide global solutions expertise and support the achievement of client objectives to drive more successful business outcomes.  He has more than 18 years of marketing and business development experience in bringing innovative products and marketing programs to market for both B2B and... Read More →

avatar for Denis Pombriant

Denis Pombriant

CEO, Beagle Research

Thursday October 3, 2013 2:30pm - 3:00pm
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123