Todd will talk about the opportunities and challenges facing the big data market. What is the potential for business of successfully implementing big data? What are the pitfalls that could cause the market to fizzle and fall to the wayside? And what will the industry response be that will ensure success. Also learn what a virtual data machine is and why is it critical to building successful data products and applications in the big data age. Modern day applications draw their power from the ability to collect and integrate large amounts of data from a variety of disparate systems including social data, sensor data, traditional relational data and legacy application data. In fact, it turns out that 80% of the work in a big data project involves data integration and data quality. Learn how the concepts behind a virtual data machine increase developer productivity up to 5 times and avoid some of the pitfalls in big data projects.